California AB 723 (2025) — Disclosure of Digitally Altered Images in Real Estate Advertising
California · Cal. Bus. & Prof. Code 10140.8 (AB 723, 2025)
This law targets misleading property listings that use AI or other digital editing to alter images. A real estate licensee who uses a digitally altered image (including AI-altered images) in advertising to sell real property must disclose that the image was altered and provide a link, URL, or QR code to the original unaltered image. Routine adjustments like lighting, cropping, and color correction are excluded.
Technical detail
AB 723 adds Cal. Bus. & Prof. Code 10140.8, requiring a real estate licensee who includes a digitally altered image (including AI-altered) in advertising for the sale of real property to disclose the alteration and provide a link/URL/QR code to the original unaltered image; routine lighting/cropping/color correction is excluded.
Who is protected: Prospective buyers and consumers viewing real estate sale advertising in California.
Who must comply: Licensed California real estate licensees who use digitally altered images in sale advertising.
Key facts
| Jurisdiction | California |
|---|---|
| Level | State |
| Status | In effect |
| Protection strength | Limited protection |
| Effective date | 2026-01-01 |
| Enacted | 2025-10-10 |
| Citation | Cal. Bus. & Prof. Code 10140.8 (AB 723, 2025) |
| Enforced by | California Department of Real Estate (DRE). |
| Penalties | Subject to disciplinary action under the Real Estate Law, including possible suspension or revocation of the license. |
| Topics | consumer protection · AI-generated images |
| Last verified | 2026-06-16 |
| Official source | AB-723 Real estate: advertising: digitally altered images ↗ |
More AI rules in California
- CCPA/CPRA + ADMT Regulations · In effect
- AB 2013 (Training Data Transparency) · In effect
- SB 942 (AI Transparency Act) · Enacted (not yet in effect)
- SB 53 (Frontier AI Safety) · In effect
- AB 2839 (Election Deepfakes) · Blocked / in litigation
- AB 602 (Deepfake Intimate Images) · In effect
Related consumer protection rules elsewhere
- FTC Act Section 5 (unfair/deceptive AI) · In effect
- TAKE IT DOWN Act · In effect
- FCRA (AI in credit & background checks) · In effect
- ECOA / Regulation B (AI credit discrimination) · In effect
- COPPA + 2025 Rule (childrens data) · In effect
- TCPA (AI voice calls) · In effect
See something wrong or out of date? Submit a correction — every entry must carry a verifiable official source.