San Francisco, CA — Ordinance prohibiting sale or use of algorithmic devices to set rents (Administrative Code / Rent Ordinance Section 37.10C)
San Francisco, CA · Ordinance prohibiting sale or use of algorithmic devices to set rents (Administrative Code / Rent Ordinance Section 37.10C)
San Francisco, the first US city to do so, bans landlords from selling or using algorithmic revenue-management software that uses non-public competitor data to recommend rents or occupancy levels, with civil penalties up to $1,000 per violation plus damages and attorneys' fees.
Technical detail
San Francisco, the first US city to do so, bans landlords from selling or using algorithmic revenue-management software that uses non-public competitor data to recommend rents or occupancy levels, with civil penalties up to $1,000 per violation plus damages and attorneys' fees.
Who is protected: People subject to this body's AI/surveillance systems.
Who must comply: San Francisco, CA
Key facts
| Jurisdiction | San Francisco, CA |
|---|---|
| Level | City / local |
| Status | In effect |
| Protection strength | Limited protection |
| Effective date | 2024-10-14 |
| Citation | Ordinance prohibiting sale or use of algorithmic devices to set rents (Administrative Code / Rent Ordinance Section 37.10C) |
| Topics | consumer protection · automated decision-making · consumer data privacy · government use of AI |
| Last verified | 2026-07-01 |
| Official source | Algorithmic devices that set rent are prohibited in San Francisco | SF.gov ↗ |
More AI rules in San Francisco, CA
- SF Stop Secret Surveillance Ordinance (2019, first-in-nation) · In effect
- SF Generative AI Guidelines · In effect
- San Francisco Unified School District · In effect
- SFPD Unmanned Aircraft System (Drone) Program authorized und · In effect
Related consumer protection rules elsewhere
- Office of Artificial Intelligence Oversight · Proposed / pending
- Ban biometric recognition in public accommodations (Ban The Scan) · Proposed / pending
- Atlanta City Council resolution accepting AI Commission recommendations · Status unknown
- Algorithmic rent price-fixing ban · Proposed / pending
- Texas v. Pieces Technologies · In effect
- MA AG Campbell · In effect
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