HomeLegal DirectoryCalifornia Bot Disclosure Act (bots must self-identify in sales/election messaging)

In effect Limited protection

California Bot Disclosure Act (SB 1001)

California · Cal. Bus. & Prof. Code 17940-17943 (SB 1001, Stats. 2018)

California makes it unlawful to use a bot to communicate with someone in the state while concealing that it is a bot, when the goal is to deceive the person in order to push a commercial sale or influence their vote. There is a safe harbor: there is no liability as long as the operator clearly and conspicuously discloses that a bot is in use. In practice it is a disclosure mandate rather than a ban on automated accounts.

Technical detail

SB 1001 added Cal. Bus. & Prof. Code 17940-17943, making it unlawful (17941) to use a bot to interact online with a person in California with intent to mislead about its artificial identity to incentivize a commercial transaction or influence an election vote, absent a clear and conspicuous disclosure that a bot is in use.

Who is protected: People in California who are contacted online by automated accounts.

Who must comply: Any person who deploys a bot to communicate with people in California online for the covered commercial or electoral purposes.

Key facts

JurisdictionCalifornia
LevelState
StatusIn effect
Protection strengthLimited protection
Effective date2019-07-01
Enacted2018-09-28
CitationCal. Bus. & Prof. Code 17940-17943 (SB 1001, Stats. 2018)
Enforced byCalifornia Attorney General and public prosecutors; commonly pursued under the Unfair Competition Law (BPC 17200 et seq.).
Private right of actionNo — agency enforcement only
PenaltiesThe Bot Act sections set no standalone penalty; conduct is typically addressed under the Unfair Competition Law (civil penalties commonly cited up to $2,500 per violation).
Topicsconsumer protection · AI disclosure and transparency · election deepfakes
Last verified2026-06-16
Official sourceCalifornia Business and Professions Code Section 17941 (Bots: disclosure) ↗

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