New York AI Companion Models Safeguards Law (GBL Article 47)
New York · N.Y. Gen. Bus. Law §§ 1700–1704
The first state law regulating emotionally responsive 'AI companion' chatbots. Operators must clearly tell users they are talking to an AI (with reminders at least every three hours in ongoing sessions) and must detect signs of suicidal ideation or self-harm and refer users to crisis services.
Technical detail
N.Y. Gen. Bus. Law Art. 47 (§§ 1700–1704), enacted in the FY2026 budget and effective Nov. 5, 2025, imposes AI-disclosure and self-harm safety-protocol requirements on operators of AI companions available in New York.
Who is protected: New York users of AI companion chatbots, including vulnerable users and minors
Who must comply: Any person or entity operating an AI companion model in New York
Key facts
| Jurisdiction | New York |
|---|---|
| Level | State |
| Status | In effect |
| Protection strength | Limited protection |
| Effective date | 2025-11-05 |
| Enacted | 2025-05-09 |
| Citation | N.Y. Gen. Bus. Law §§ 1700–1704 |
| Enforced by | New York Attorney General |
| Private right of action | No — agency enforcement only |
| Penalties | Civil penalties enforceable by the Attorney General (proceeds support suicide-prevention programs) |
| Topics | consumer protection · children's online safety · healthcare AI · AI disclosure and transparency |
| Last verified | 2026-06-10 |
| Official source | NY Consolidated Laws, General Business Law Article 47 (Section 1700) ↗ |
More AI rules in New York
- RAISE Act · Enacted (not yet in effect)
- New York S1042A (bans sharing deepfake intimate images) · In effect
- New York AIDPA (AI deepfake political media must be disclosed) · In effect
- New York AIDPA (privacy right covers AI-made likeness & voice) · In effect
- New York LOADinG Act (oversight of state-agency automated decisions) · In effect
- New York S7676B (voids vague AI voice/likeness contract clauses) · In effect
Related consumer protection rules elsewhere
- FTC Act Section 5 (unfair/deceptive AI) · In effect
- TAKE IT DOWN Act · In effect
- FCRA (AI in credit & background checks) · In effect
- ECOA / Regulation B (AI credit discrimination) · In effect
- COPPA + 2025 Rule (childrens data) · In effect
- TCPA (AI voice calls) · In effect
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