An Act to Amend the General Business Law, in Relation to Imposing Liability for Damages Caused by a Chatbot Impersonating Certain Licensed Professionals
New York · S.7263-A, 2025–2026 New York Legislature; adds GBL § 390-f
This pending New York bill would make AI-chatbot operators legally responsible if their chatbot impersonates a licensed professional — like a doctor, lawyer, or nurse — in a way that would be illegal if a person did it. The state Attorney General could sue violators for up to $15,000 per day, and operators would have to clearly tell users they are talking to an AI chatbot. After advancing on the Senate floor it was sent back to the Rules Committee in June 2026.
Technical detail
Adds N.Y. General Business Law § 390-f: prohibits a chatbot operator from knowingly permitting its chatbot to impersonate an actual or fictitious practitioner of a covered profession (licensure governed by Education Law arts. 131–163 or Judiciary Law art. 15) in a manner that, if done by a person, would be unauthorized practice; requires conspicuous AI-chatbot notice; enforced by the NY Attorney General with civil penalties up to $15,000/day plus injunctive relief; AG to maintain a complaint website. Liability cannot be waived by disclaimer; safe harbor where a user intentionally circumvents safeguards. Effective 90 days after enactment.
Who is protected: All New York consumers interacting with AI chatbots, including those seeking medical or legal guidance
Who must comply: Operators of AI chatbot systems deployed to New York users (excludes third-party developers that merely license the technology)
Key facts
| Jurisdiction | New York |
|---|---|
| Level | State |
| Status | Proposed / pending |
| Protection strength | Proposed or pending |
| Citation | S.7263-A, 2025–2026 New York Legislature; adds GBL § 390-f |
| Enforced by | New York Attorney General (civil penalties up to $15,000/day; injunctive relief) |
| Private right of action | No — agency enforcement only |
| Penalties | AG civil penalties up to $15,000 per day per violation; injunctive relief |
| Topics | consumer protection · AI disclosure and transparency |
| Last verified | 2026-06-15 |
| Official source | NY State Senate Bill 2025-S7263A ↗ |
More AI rules in New York
- NYDFS CL 7 (2024) — Insurance AI Anti-Discrimination · In effect
- NY Hochul EO — Statewide Data Center Moratorium (2026) · In effect
- NY Responsible Data Center Development Act (passed, awaiting Governor) · Proposed / pending
- New York Deepfake Harassment and NCII Civil Action Act · Proposed / pending
- New York Deepfake Harassment and NCII Civil Action Act (Assembly) · Proposed / pending
- NY AV testing pilot · In effect
Related consumer protection rules elsewhere
- Office of Artificial Intelligence Oversight · Proposed / pending
- Ban biometric recognition in public accommodations (Ban The Scan) · Proposed / pending
- Atlanta City Council resolution accepting AI Commission recommendations · Status unknown
- Algorithmic rent price-fixing ban · Proposed / pending
- Texas v. Pieces Technologies · In effect
- MA AG Campbell · In effect
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