Utah S.B. 131 — Information Technology Act Amendments (Synthetic Media in Political Ads)
Utah · Utah Laws 2024, S.B. 131; Utah Code 20A-11-1104, 76-3-203.18
Utah requires political audio and video communications that contain AI-generated 'synthetic media' to carry a clear disclosure that the content was made with AI. The rule covers paid communications meant to influence voting for or against a candidate or ballot proposition, and specifies the exact disclosure wording for audio, image, and video. A person can sue the creator or sponsor, and a court may impose a civil penalty of up to $1,000 per violation.
Technical detail
S.B. 131 (2024) enacts Utah Code 20A-11-1104, requiring disclosures on paid audio/visual election communications that contain generative-AI 'synthetic media,' enforceable through a private civil action with a civil penalty of up to $1,000 per violation; a companion section (76-3-203.18) makes AI use a sentencing aggravator.
Who is protected: Utah voters and the public viewing election-related communications.
Who must comply: Creators and sponsors of paid audio or visual election communications containing AI-generated synthetic media.
Key facts
| Jurisdiction | Utah |
|---|---|
| Level | State |
| Status | In effect |
| Protection strength | Limited protection |
| Effective date | 2024-05-01 |
| Enacted | 2024-03-13 |
| Citation | Utah Laws 2024, S.B. 131; Utah Code 20A-11-1104, 76-3-203.18 |
| Enforced by | Enforced through private civil actions; courts impose the penalty. |
| Private right of action | Yes — individuals can sue |
| Penalties | A court may impose a civil penalty of up to $1,000 for each violation in a civil action against the creator or sponsor. |
| Topics | deepfakes · election deepfakes · AI disclosure and transparency |
| Last verified | 2026-06-16 |
| Official source | S.B. 131, Information Technology Act Amendments (Enrolled), Utah Legislature 2024 ↗ |
More AI rules in Utah
- Utah AI Policy Act · In effect
- HB 452 (Mental Health Chatbots) · In effect
- Utah H.B. 148 (computer-generated CSAM & intimate images count as illegal) · In effect
- Utah H.B. 238 (AI-generated child sexual abuse material is illegal) · In effect
- Utah S.B. 226 (must disclose you're talking to AI on request; AI use no excuse) · In effect
- Utah S.B. 180 (AI-written police reports need a disclaimer + officer sign-off) · In effect
Related deepfakes rules elsewhere
- TAKE IT DOWN Act · In effect
- TCPA (AI voice calls) · In effect
- DEFIANCE Act (deepfake-porn civil suits) · Proposed / pending
- SB 942 (AI Transparency Act) · Enacted (not yet in effect)
- AB 2839 (Election Deepfakes) · Blocked / in litigation
- AB 602 (Deepfake Intimate Images) · In effect
See something wrong or out of date? Submit a correction — every entry must carry a verifiable official source.